A new corporate client and a new original creation are auspicious signs. Late last year Government Marketing University asked me to present about successful branding, and design a signature cocktail for its GAIN 2020 conference. Guided by my previous experiences such as rocking the red carpet with Cognitio and a golden jubilee with Government Executive Media Group, the result was the unique Everything to GAIN.
Combine in a mixing glass with ice, stir with a positive feeling, and strain into a chilled glass.
I was delighted when the people at Government Marketing University requested I use vodka as a base spirit. Using vodka presents sort of a challenge. It can act as a blank canvas for a cocktail, so you really have to tinker with the other ingredients and the ratios. For the Everything to GAIN I added Cointreau to bring a hint of citrus. Maple syrup is an unusual sweetener in cocktails, but it works nicely here just as it does in drinks such as the Japanese Maple. Like every other ingredient in the Everything to GAIN, maple syrup is easily accessible.
Presenting at GAIN 2020 was a lot of fun even though it was different. Thanks to the COVID-19 pandemic (which is still around despite efforts towards the Flattening Curve), the presentation had to be pre-recorded, so there couldn't be any of the spontaneous give and take that I love so much.
When you have an Everything to GAIN, you have nothing to lose ... except your worries.