A new corporate client and a new original creation are auspicious signs. Late last year Government Marketing University asked me to present about successful branding, and design a signature cocktail for its GAIN 2020 conference. Guided by my previous experiences such as rocking the red carpet with Cognitio and a golden jubilee with Government Executive Media Group, the result was the unique Everything to GAIN.

2 ounces vodka
.5 ounces triple sec (I prefer Cointreau)
.5 ounces maple syrup
2 dashes Angostura bitters

Combine in a mixing glass with ice, stir with a positive feeling, and strain into a chilled glass.

I was delighted when the people at Government Marketing University requested I use vodka as a base spirit. Using vodka presents sort of a challenge. It can act as a blank canvas for a cocktail, so you really have to tinker with the other ingredients and the ratios. For the Everything to GAIN I added Cointreau to bring a hint of citrus. Maple syrup is an unusual sweetener in cocktails, but it works nicely here just as it does in drinks such as the Japanese Maple. Like every other ingredient in the Everything to GAIN, maple syrup is easily accessible. 

Presenting at GAIN 2020 was a lot of fun even though it was different. Thanks to the COVID-19 pandemic (which is still around despite efforts towards the Flattening Curve), the presentation had to be pre-recorded, so there couldn't be any of the spontaneous give and take that I love so much.

When you have an Everything to GAIN, you have nothing to lose ... except your worries.

It could be a meeting. A movie. A date. A year (I'm looking at you, 2020). After it's over you're just stunned, annoyed, or something else. The Time I'll Never Get Back is the antidote to that feeling. The Wulf Cocktail Den has a tradition of unveiling a new drink in the new year. Considering the general catastrophe that was 2020, at the dawn of 2021 the Time I'll Never Get Back continues this tradition.

2 ounces bourbon or rye
.5 ounces sweet vermouth
.5 ounces triple sec
2 dashes Angostura bitters

Combine in a mixing glass with ice, stir with a sigh of relief, and strain into a chilled glass.

Veteran cocktail enthusiasts, and most novice ones, immediately will see the Time I'll Never Get Back is a simple variation on a Manhattan. Using Old Tom gin instead of bourbon or rye makes the drink a riff off a Martinez. To use one of my favorite drink euphemisms, the Time I'll Never Get Back is "alcohol forward." That's deliberate. If you want to try to erase or suppress the memory of wasted time, why waste your time on a watered down drink?

The Time I'll Never Get Back lends itself to experimentation. The type of whiskey will use will make a difference. So will the triple sec, a term that generally refers to orange liqueurs. For example, I'm a big fan of Cointreau, which I use in the 24601, but I figure Grand Marnier, an indispensable part of the Burnt Fuselage, also works quite well.

Spend some time with a Time I'll Never Get Back, and you won't want the experience to end.