Sine metu (Latin for "without fear") is the motto of Jameson Whiskey. Yes, that Jameson, the most famous brand of Irish whiskey. You can find it in bars around the world, and not surprisingly every pub in Ireland. The original distillery, which is no longer in use, is one of the top tourist attractions in Dublin.
Last summer my wife (and my muse for the Whiskey Queen) visited the New Midleton Distillery, which is near Cork, Ireland. The distillery produces a number of whiskies, the most famous of which is Jameson.
Along with two of my wife's co-workers and their spouses, we took an extensive tour of the distillery and participated in a private whiskey tasting. Conor, our bartender, was quite knowledgeable, and the rest of the group indulged us when we spoke about cocktails. The whole experience was informative and fun. And I would've said that even without trying half a dozen premium whiskies in the distillery's portfolio.
Do you want to pour and bottle your very own Jameson? You can do it at the distillery. We did (see the video below). It always will be a special bottle for us. We won't use it for cocktails such as the Intense Irish, but we'll be happy to use other products such as Jameson Caskmates.
Does reading all of this make you thirsty? Then go forth and drink Jameson sine metu.